Welcome to the next level.
The all-new Lexus ES
Crafted for an authentic presence.
Crafted for charting your future.
Designed to put your humanity first.
Opportunity:
Modernize the Denny’s brand to prioritize cultural relevance, by showing that Denny’s is welcoming and recognizing of young diverse audiences.
Solution:
Create unexpected experiences of connection from online to in-store.
Meet Denny, the world’s first hologram influencer.
We want to show our diners it’s Always a Good Time at Denny’s. Our restaurant is never closed, but now you can connect with us anytime, anywhere, through your phone, with our brand ambassador, Denny.
Come into the restaurant and “meet” Denny. Engage to see if he can hook you up with a discount on your favorite item.
Always a good time to win.
You can’t lose when you choose Denny’s. And our diners can win big with Facebook playable ads, by playing our digital scratch-off. The post refreshes to reflect the featured menu items of each part of day.
Win in-store too. A partnership with state lotteries allows for bigger prizes with scratch-offs dispersed in their vending machines, with proceeds going to a charity to fight hunger.
A partnership with Fortnite, an online video game in which players can construct structures from scratch. Gamers will have the ability to build a 24-hour Denny's restaurant in the game. And since they built it, they own it- they can build and enable features such as franchisee discounts, restaurant customizations and activate various game modes.
Gamers can build their own Grand Slam meal while they build their own Denny’s. With a digital to physical integration, players can order real-life delivery from inside the game.
In the dictionary, “Black” has many negative connotations. Offensive and derogatory words that affect how Black people think and feel of themselves.
This film launched the initiative for the P&G lifestyle brand My Black is Beautiful to #RedefineBlack by rallying dictionaries to change that.
A journey through Nala’s world as we see the powerful affect words can have.
OPPORTUNITY:
Honor icons in Black history.
SOLUTION:
Tell a story about achievement— one story of many first-time African-American Oscar winners.
Xfinity celebrates music with The Roots. From underground MC to the house band of The Tonight Show, Black Thought represents how Black music influences culture.
With original music by Black Thought, the campaign included TV, radio, social, print and a Roots Festival activation.
I gave the theme, Thought did his thing. The radio spot, a freestyle on how Black music influences culture, won the 2019 Mercury Award Finalist and NAMIC marketing award.
Black Thought, The Cultural Conduit
As a sponsor of the Roots Picnic, Comcast hosted a Twitter live stream of the concert.
Xfinity livestream experiential at Roots Picnic
Social-first Launch
P&G launches a new hair care collection as an extension of the My Black Is Beautiful lifestyle platform that celebrates the unapologetic beauty of Black women.
Instagram, Facebook and YouTube video for the launch phase of campaign to create awareness and connect with the confident attitude and unapologetic mindset of the target consumer.
Carousel post with brand messaging and shoppable product link
Carousel post with brand messaging and shoppable product link
Series of posts teasing the new product launch with ingredients of the Golden Milk Collection of hair care products
Series of product posts with shoppable links
Static post and video teaser for the new product launch
Instagram, Facebook and YouTube teaser video for the pre-launch phase of campaign created to generate excitement and intrigue around what’s to come with the new MBIB product launch.
Grid comprised of individual posts for product launch content
Stories created with content of the ingredients comprising the Golden Milk hair care formula. Stories work together to collectively reveal the brand benefit and campaign messaging.
:06 Instagram Video; Product Benefit
:06 Instagram Video; Product Benefit
:06 Instagram Video; Brand Proposition
OPPORTUNITY:
Celebrate the holidays with XFINITY TV and Internet.
SOLUTION:
Convince consumers to turn off their TVs and devices and connect with each other in ways that matter the most.
Won a Silver at the Chicago International Film Festival.
This holiday, disconnect from technology and connect with the ones you love.
OPPORTUNITY:
Develop a new way for golf enthusiasts of all levels around the world to connect with each other and elevate their game.
SOLUTION:
Create a social network for golfers that allows profiling, content sharing, tips and tutorials.
Homepage
Website and mobile applications
Profile page of personal content
Profile page interface
Statistics and scoring card
Course score card details
OPPORTUNITY:
Create a campaign that taps into the instinct within us all to inspire others.
SOLUTION:
Depict Corolla as the vehicle for those who use their own talents to spark initiative in those around them.
Pride
Yarnbomb artist Sade Moore uses her art to beautify her neighborhood. Find inspiration to make your community more beautiful in the Toyota Corolla.
Confidence
Barber Jaystar Page gives free haircuts to kids to instill confidence and encourage them. Find inspiration to encourage others in the Toyota Corolla.
Change
Chris Bennett, Co-Founder of Wonderschool, an organization that helps teachers start their own preschool from home, visits one of the schools to help a new teacher inspire her students. Find your inspiration to change the world in the Toyota Corolla.
OPPORTUNITY:
New moms are overwhelmed with all the things they need for their new baby.
SOLUTION:
Create a direct mail, digital, and eCommerce campaign offering moms a sample kit and free gift with purchase every month to make motherhood easier.
Pampers DTC kit with bonus offer
Web banner to driving shopper to walmart.com to participate in offer.
Direct mail announcing new Pampers program.
iMedia throughout walmart.com promoting offer
OPPORTUNITY:
Drive sales of Bounty at Walmart for summer.
SOLUTION:
Create TV, OLV, and social campaign to show moms how to be prepared for summer grilling and expect the mess with Bounty.
OPPORTUNITY:
Hair care is organized by brand instead of by style, so it’s difficult for women to find products they need to get the look they want. This makes it hard to branch out beyond the basics without guidance.
SOLUTION:
Create a custom omni-channel program for CVS that brings together how-to content of all Unilever hair brands and the power of CVS ExtraCare to provide shoppers with personalized styling and product recommendations.
Users take a quiz that helps determine the style they most desire.
Shoppers are shown a suggested style and recommended products based on their quiz answers. We also show how to get the look in 4 easy steps and further content such as videos and how-to content.
At-shelf signage at CVS closes the loop connecting digital to in-store with how-to content on how to achieve desired styles.
OPPORTUNITY:
Create digital content that will optimize and enhance the March of Dimes website so users understand how the organization helps moms have healthy pregnancies and healthy babies.
SOLUTION:
Develop online videos, copy, SEO strategy, and manage website content to optimize the user experience.
