Ayanna Shamese

Digital campaign to generate awareness of toxic stress in young children. Within the Stronger Starts branded platform, the website houses the creative ecosystem including branding, digital, video, social and interactive components.

The all-new Lexus ES

Opportunity:

Modernize the Denny’s brand to prioritize cultural relevance, by showing that Denny’s is welcoming and recognizing of young diverse audiences.

Solution:

Create unexpected experiences of connection from online to in-store.

In the dictionary, the word “black” has many negative connotations. The definition includes derogatory misassociations that can affect how Black people feel about themselves.

This film launched the P&G campaign to #RedefineBlack by rallying dictionaries to change the definition of the word.

OPPORTUNITY:

Honor icons in Black history.

SOLUTION:

Tell a story about achievement— one story of many first-time African-American Oscar winners.

Xfinity celebrates music with The Roots. From underground MC to the house band of The Tonight Show, Black Thought represents how Black music influences culture.

With original music by Black Thought, the campaign included TV, radio, social, print and a Roots Festival activation.

Social-first Launch

P&G launches a new hair care collection as an extension of the My Black Is Beautiful lifestyle platform that celebrates the unapologetic beauty of Black women.

OPPORTUNITY:

Celebrate the holidays with XFINITY TV and Internet.

SOLUTION:

Convince consumers to turn off their TVs and devices and connect with each other in ways that matter the most.

Won a Silver at the Chicago International Film Festival. 

OPPORTUNITY:

Develop a new way for golf enthusiasts of all levels around the world to connect with each other and elevate their game.

SOLUTION: 

Create a social network for golfers that allows profiling, content sharing, tips and tutorials.

OPPORTUNITY:

Create a campaign that taps into the instinct within us all to inspire others.

SOLUTION:

Depict Corolla as the vehicle for those who use their own talents to spark initiative in those around them.

OPPORTUNITY:

Drive sales of Bounty at Walmart for summer.

SOLUTION:  

Create TV, OLV, and social campaign to show moms how to be prepared for summer grilling and expect the mess with Bounty.

OPPORTUNITY:

Hair care is organized by brand instead of by style, so it’s difficult for women to find products they need to get the look they want. This makes it hard to branch out beyond the basics without guidance.

SOLUTION:

Create a custom omni-channel program for CVS that brings together how-to content of all Unilever hair brands and the power of CVS ExtraCare to provide shoppers with personalized styling and product recommendations. 

OPPORTUNITY:

New moms are overwhelmed with all the things they need for their new baby.

SOLUTION:

Create a direct mail, digital, and eCommerce campaign offering moms a sample kit and free gift with purchase every month to make motherhood easier.

OPPORTUNITY: 

Drive sales of P&G products for back-to-school initiative.

SOLUTION:

Create an experience-focused ecosystem connecting live experiential events to digital retail capabilities driving college students to try products that make their lives easier, with an easy way to shop for them.

We created an experience that spoke to them in their own voice, that let them shop from their dorm rooms, encouraging them to be  SMAZY: a lot smart and a little lazy. We held events on college campuses that introduced students to the products via games, giveaways, and online shopping at custom microsite, BeSmazy.com. It's a lot cool and a little creepy and they loved it.

Elements: Digital, Experiential, E-commerce, product development

OPPORTUNITY:

Create a holiday card from Saatchi & Saatchi ad agency that connects clients across a connected ecosystem.

SOLUTION:

Develop a digital user experience allowing users to make a wish and watch it transform into a custom snowflake right before their eyes. Then share their wish with the world.

OPPORTUNITY: 

Create digital content that will optimize and enhance the March of Dimes website so users understand how the organization helps moms have healthy pregnancies and healthy babies.

SOLUTION:

Develop landing pages, online videos, copy, SEO strategy, and manage website content to optimize the user experience.